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The B2B Market: Catering to the Needs of Professionals

September 22, 2025

latest company blog about The B2B Market: Catering to the Needs of Professionals



While the DIY market is a major focus, the future of printer spare parts is in the business-to-business (B2B) segment. This market is driven by the needs of IT professionals, managed print service providers, and office managers. These are the key decision-makers who recommend and install the products.

A professional needs a product that is reliable and built to last. A product failure can lead to a costly and reputation-damaging service call. A survey of IT professionals found that 95% of them prefer to install products with a long warranty and a proven track record of durability.

Time is money. A product that is easy to install can save a professional a significant amount of labor costs. A major manufacturer of printer spare parts reported that its new "quick-connect" design reduced installation time by 40%.

The printer spare parts market is not just about selling a product. It's about building a relationship with the professionals who will use the product.

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